India apart from her rich culture and heritage is known for many premium agro products, unique to its land. Basmati rice is one of these prized possessions. World over people savour the unique aroma and flavour of premium Indian basmati rice.
And amongst the most revered names in Indian basmati, comes KOHINOOR. Loved and adored by millions of countrymen in India and abroad, KOHINOOR is appreciated for its divine aroma, supreme purity and extraordinary quality.
In India, KOHINOOR enjoys more than 32% share of the branded basmati rice market, estimated at about US $ 100 million. It is the leader in the premium segment and has emerged as the largest selling brand in the country. Today, KOHINOOR is also shipped round the globe covering all the continents.
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KOHINOOR BASMATI RICE - PRODUCT DETAILS |
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Length |
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7.4 mm |
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Color |
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Creamy White |
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Whiteness |
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42 degree on Kett Scale |
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Elongation |
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2 and ½ times of uncooked rice |
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Taste |
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Naturally Sweet (with most authentic Indian flavour) |
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Grain |
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Long, thin and slender |
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Purity |
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98% |
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Maturity |
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At least 12 months under controlled conditions |
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Source of procurement |
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From the foot-hills of Himalayas |
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(The best Indo Gangetic Plains - Particularly the belt of Punjab) |
