India, apart from her rich culture and heritage is known for many premium agro products, unique to its land. Basmati rice is one of these prized possessions. World over people savour the unique aroma and flavour of premium Indian basmati rice.

Sona Masoori Rice is lightweight and aromatic. It contains less starch and easily digestible, which is a very healthy diet. Ideal for preparing dishes like sweet pongal, biryani, fried rice and much more.

India, apart from her rich culture and heritage is known for many premium agro products, unique to its land. Basmati rice is one of these prized possessions. World over people savour the unique aroma and flavour of premium Indian basmati rice.

This is a medium grain rice variety when cooked is soft and separate and swallows / expands length-wise. It has a sweet nature, highly preferred in vegetarian meals used in making delicious food of South India such as Sakkara Pongal, Puliyotharai, Lemon Rice and Curd Rice.

Sona Masoori Rice is lightweight and aromatic. It contains less starch and easily digestible, which is a very healthy diet. Ideal for preparing dishes like sweet pongal, biryani, fried rice and much more.

India apart from her rich culture and heritage is known for many premium agro products, unique to its land. Basmati rice is one of these prized possessions. World over people savour the unique aroma and flavour of premium Indian basmati rice.

And amongst the most revered names in Indian basmati, comes KOHINOOR. Loved and adored by millions of countrymen in India and abroad, KOHINOOR is appreciated for its divine aroma, supreme purity and extraordinary quality.

In India, KOHINOOR enjoys more than 32% share of the branded basmati rice market, estimated at about US $ 100 million. It is the leader in the premium segment and has emerged as the largest selling brand in the country. Today, KOHINOOR is also shipped round the globe covering all the continents.

In India, KOHINOOR enjoys more than 32% share of the branded basmati rice market, estimated at about US $ 100 million. It is the leader in the premium segment and has emerged as the largest selling brand in the country. Today, KOHINOOR is also shipped round the globe covering all the continents.

KOHINOOR BASMATI RICE - PRODUCT DETAILS
	Length	:	7.4 mm
	Color	:	Creamy White
	Whiteness	:	42 degree on Kett Scale
	Elongation	:	2 and ½ times of uncooked rice
	Taste	:	Naturally Sweet (with most authentic Indian flavour)
	Grain	:	Long, thin and slender
	Purity	:	98%
	Maturity	:	At least 12 months under controlled conditions
	Source of procurement	:	From the foot-hills of Himalayas
			(The best Indo Gangetic Plains - Particularly the belt of Punjab)

In the wake of dietary consciousness, people across the world have started making healthier choices for themselves and their families. Whole grains such as brown rice induce health body weight. Which is why, Kohinoor Brown is recommended by healthcare practitioners. Kohinoor Brown is un-milled & partly milled basmati rice, a kind of whole grain. Once you taste it, you will notice that it has a mild nutty flavour that is more nutritious and easily chewable. The process that produces brown rice removes only the outermost layer of the rice kernel, thereby protecting its nutritional value. Enriched with carbohydrates, proteins, calcium, sodium and iron, Kohinoor Brown Basmati’s high fibre content improves digestion and provides greater nourishment.

 It not only reduces cholesterol but also controls blood sugar levels. Its absolute authentic flavour ensures a healthy treat for people across the world. Not only that, even the ‘sack’ packaging of Kohinoor Brown makes sure that you are naturally drawn to its perfect appearance. So, add a dose of Kohinoor Brown Basmati Rice to your daily fitness routine and find yourself in the pink of health

In the wake of dietary consciousness, people across the world have started making healthier choices for themselves and their families. Whole grains such as brown rice induce health body weight. Which is why, Kohinoor Brown is recommended by healthcare practitioners. Kohinoor Brown is un-milled & partly milled basmati rice, a kind of whole grain. Once you taste it, you will notice that it has a mild nutty flavour that is more nutritious and easily chewable. The process that produces brown rice removes only the outermost layer of the rice kernel, thereby protecting its nutritional value. Enriched with carbohydrates, proteins, calcium, sodium and iron, Kohinoor Brown Basmati’s high fibre content improves digestion and provides greater nourishment.

 It not only reduces cholesterol but also controls blood sugar levels. Its absolute authentic flavour ensures a healthy treat for people across the world. Not only that, even the ‘sack’ packaging of Kohinoor Brown makes sure that you are naturally drawn to its perfect appearance. So, add a dose of Kohinoor Brown Basmati Rice to your daily fitness routine and find yourself in the pink of health

For the history and other information on this blend, known as Khichri, click here (information provided by Wikipedia.org)

Sona Masoori Rice is lightweight and aromatic. It contains less starch and easily digestible, which is a very healthy diet. Ideal for preparing dishes like sweet pongal, biryani, fried rice and much more.

Mr. Manish Sona Masoori Rice contains less starch and easily digestible, which is a very healthy diet which is Ideal for preparing dishes like sweet pongal, biryani, fried rice. These are lightweight and aromatic.

To cater to the taste of ethnic Indians, Priya has now introduced SONA MASOORI RICE. Sona Masoori Rice is lightweight and aromatic. This medium grain rice is grown in Andra Prades, India. It contains less starch and easily digestible, which is a very healthy diet. Ideal for preparing dishes like sweet pongal, biryani, fried rice and much more.